This privacy policy explains how Frutacy collects, uses and protects your personal data whether you’re shopping with us, browsing our website, or interacting through social media. We believe in transparency and treat your data with care and respect. By using our services, you agree to the practices outlined here.

1. Who we are

Frutacy is a lifestyle and fashion brand built around bold self-expression and fruity energy.

Frutacy is operated by Frutacy, registered in the Netherlands.

2. What personal data do we collect?

When you use our website, place an order, or contact us, we may collect:

• Contact information: your name, email, address, phone number
• Account info & identifiers: IP address, browser info, device type
• Shopping activity: order history, products viewed or added to cart
• Payment & delivery details
• Communication: customer service conversations, feedback, reviews
• Social media interactions
• Job application info (if you apply to work with us)

3. Why we collect your data

We use your personal data to:

• Fulfill and process your orders
• Provide customer service
• Improve your shopping experience
• Comply with legal obligations
• Send marketing emails (only with your consent)
• Prevent fraud or abuse
• Analyze website usage and optimize performance

You can unsubscribe from our marketing emails at any time by clicking “unsubscribe” or emailing us directly.

4. Cookies 🍪

We use cookies to personalize your experience and understand how you use our site. You can adjust your cookie preferences or block them through your browser settings. For more info, check our Cookie Policy.

5. Sharing your data

We do not sell your data. We may share data with:

• Trusted service providers, like payment processors and shipping companies
• Platform and marketing partners (only with your permission)
• Government authorities, if legally required
• In case of a merger or sale, where necessary

All data shared with partners is protected by strict agreements.

6. International data transfers

If your data is transferred outside the EU/EEA, we take steps to ensure it is protected according to GDPR standards.

7. Data security

We use strong encryption and security measures to protect your information. However, please avoid sending sensitive data like passwords via email — it’s not considered a secure method.

8. Data retention

We keep your personal data only as long as needed for the purposes it was collected, or as required by law (e.g. tax or fraud prevention).

9. Your rights

You have the right to:

• Request access to your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to certain data uses
• Withdraw consent at any time
• File a complaint with a Data Protection Authority

To make a request, email us at info@frutacy.com — we’ll get back to you as soon as possible (and always within 4 weeks).

10. External links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please check their policies when visiting their sites.

11. Updates to this policy

We may occasionally update this Privacy Policy. The latest version will always be available on our website. We recommend checking back now and then.

Questions?

We’re here to help. For any questions, reach out to us at info@frutacy.com